Business Development Foundations | Robbie Kellman Baxter | LYNDA | 354.30 MB
Business development can be the innovation hub of your organization, and an exciting career for visionary and strategic professionals. It can be a source of disruptive strategies and partnerships that help companies to leapfrog their competitors. And yet, the term “business development” is thrown around by many executives who don’t fully understand its power to transform.
Business development teams identify areas of opportunity: new products, new markets, new partnerships, and new distribution channels. It’s critical to start with clear objectives. Are you using business development (BD) as a marketing tool, a sales channel, a source of innovation, or a corporate development hub? Management consultant Robbie Kellman Baxter shows you how the best BD professionals identify and build momentum for new initiatives. She also gives you the insight you need to launch a BD function in your organization, explains how to manage a BD team, and shares how to scale the BD function as your opportunities grow.
What is business development?
The lifecycle of a business development relationship
Launching a business development function at your organization
Managing teams and performance
Making business development relevant to executives
Table of Contents:
01. Overview of Business Development: What is it?
02. Launching a BD Function in your Organization
03. Management of Business Development Teams
04. Organizational Considerations